Control groups
Keep a baseline experience live while new quarterly copy is tested.
What's New
Introducing MikMak 4.0
The industry's leading real-time commerce intelligence and orchestration platform.
Schedule a DemoWhat's New
MikMak Aura: Power Smarter Growth with Predictive Intelligence
Unlock real-time market foresight with a proprietary engine designed to replace outdated, backward-looking analytics.
- Gain a single source of truth for sales and media measurement, planning, and optimization across the full funnel
- Leverage insights from 1.5B+ global shoppers across 8,000+ retailers
- Proactively shift media budgets based on real-time market conditions to maximize ROI
- Run advanced what-if scenarios to validate strategy and drive measurable business outcomes
Ship quarterly innovation with confidence
Instead of hardcoding 100% of positioning changes with no control group, use Optimizely Feature Experimentation to test messaging variables—then roll out winners with clean retroactive learnings.
Variable-driven UI
Headline, feature story, and CTA update from flag variables—no redeploy for new treatments.
Outcome metrics
Measure CTA clicks and product exploration against demo requests.